Property developers Quintain has undertaken an regeneration scheme that is completely transforming the area around Wembley Stadium. Wembley Park represents a complete transformation of a landscape. More than a series of buildings or a cluster of homes, offices or shops around a national landmark, it’s aim is to put a dynamic new neighbourhood and community onto the map of London.
As a big day destination, Wembley has always attracted the legendary names. Now when the fans arrive in their thousands, every aspect of the environment will complement and enhance the experience: a big welcome, easy to get to, simple to find your way round – and plenty to see and do to make the big day out even bigger. The task was to create an evolving, engaging brand that could think and act like a host.